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Casper
Bedfully Loves: We love that Casper were first to market on the bed-in-a-box--it was a unique innovative in sleep. But it's the pivot to full-fledged mattresses, pillows, bedding and overall sleep happiness that has made us true fans. Casper's brand ethos is centered on collecting feedback from real sleepers; testing and constantly changing their technology to meet the needs of the consumers.