BEDFULLY IS YOUR ONE-STOP, CURATED DIRECTORY WHERE SLEEP STYLE AND SLEEP WELLNESS COME TOGETHER IN DREAMY GLORY.
We believe that when you get ready to go to bed, all of your senses should be activated to prepare your brain for sleep, from what you see, hear, and touch to what you taste and smell. Think of us as your destination for a complete sleep-sensory experience. Along the way, we will be featuring and collaborating with acclaimed interior designers and makers, doctors, scientists, theorists, and other experts; as well as thought leaders across all spheres of influence from design, entertainment, athletics, wellness and style.
Origin
INSOMNIAC-TURNED-MASTER OF SHUTEYE HERE. WHEN I SAY “MASTER,” I USE THE TERM LOOSELY.
It began with a desire to understand the role sleep played (or didn’t play) in my own life. I didn’t get much of it after my mother was diagnosed with cancer, which was when I was 15. Life on every level was forever altered and she died three years later. I learned with an almost quicksand-like feeling, how stress and sleep deprivation would rule my life for far too many years to come. But this is not a sad story, it’s a happy one, so read on.
While I did lose my mother as a teenager, my father, Lou, went on to live to be 100 (true story) and he was sharp enough to cut glass until the very end!
Lou made his bed first thing in the morning every single day until the day he died. I remember going back to his apartment after he passed away and marveling at his beautifully considered bed.
I thought to myself “Wow. He woke up yesterday morning and he made his bed like it was just another day.”
The importance of making the bed was an example set for me from a very young age. “You start your day by making the bed because it sets your mind in motion with a sense of accomplishment and responsibility” he would say. I’m not saying that’s why Lou lived to 100. I’m just saying.
Cut to: Five years later. A dream, if you will.
Why is it we spend one-third of our lives sleeping (or trying to), but we can’t find one place to go for all things sleepworthy? So, I figured if I make this bed, we all have to lie in it!
– SHARON AINSBERG, FOUNDER
