Sleep Brands Taking Action

I have been wrestling for 10 days, trying to figure out how and what to write in order to capture our utter, indescribable heartbreak about the devastating LA wildfires. Bedfully is a bi-coastal business, and on behalf of all of us, we are sending our deepest condolences to everyone affected, including our very own co-founder Allison. Thankfully, her family and her home are safe. But as of my writing this, 24 people have died; more than 12,000 homes, businesses and other structures have been destroyed; over 40,000 acres have burned; and over 100,000 Angelenos fled their homes.

It should surprise no one that firefighters are generally facing sleep deprivation on a regular basis. It’s the nature of a job that carries with it stress, trauma, dehydration, exhaustion and long, physically and mentally-taxing work hours. Now, imagine if you will, the 5000 firefighters who have joined forces (many from other countries) and what they’ve faced. Both by land and by air, most of these men and women have been on 12-24 hour shifts. The fire departments and first responders have saved countless people, pets, wildlife, businesses and homes. Several of them have lost their own homes, and yet continue to fight to save the homes of others. The fortitude and compassion of the entire fire-fighting force and their families has been awe inspiring at every turn.

Today we are featuring brands and organizations supporting relief efforts with products and fundraising for firefighters and all fire victims in LA. We hope you will share the links.

Thank you to our Bedfully community and to all of you in LA, our second home— our hearts are with you and you can continue to count on us for support.

With love from Sharon and all of us at Bedfully xx